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The first time I felt that another person could benefit from my unique skill set and story was incredibly satisfying and exciting. Somehow I didn’t expect that.
I thought I had to become an engineer to have value!.
Now I’m confidently helping all kinds of people get their body back again after injuries or pains – just like I had done so many times in my own sports career. My competitive advantage is completely understanding my clients, having been through those emotions and challenges myself.
I didn’t have to start all over – I could simply continue to build on experience from my own athlete story and feel useful to others that way.
Even if you want to start on something completely different – your competitive advantage is likely to lie hidden somewhere in your story. Let’s find out and make a strategy.